News
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Domestic tire brand building is urgently needed
Release time:
2018-08-12
我国轮胎行业相对于发达国家来说，起步较晚。但是由于我国经济飞速增长，汽车市场的发展十分繁荣，依托于广阔的市场需求，我国轮胎行业的发展速度非常的快。从上世纪九十年代开始，我国就已经被当做是未来最大的轮胎消费市场。在市场作用的带动下，外资企业纷纷进驻中国，而我国的民营轮胎企业也逐渐崛起。如今，我国的每年的轮胎产量和市场销售量已经跃居世界第一位。 我国轮胎行业虽然起步较晚，但是在近年来的发展中所取得的
Compared with developed countries, China's tire industry started late. However, due to the rapid growth of China's economy, the development of the automobile market is very prosperous. Based on the broad market demand, the development of China's tire industry is very fast. Since the 1990s, China has been regarded as the largest tire consumer market in the future. Driven by the role of the market, foreign-funded enterprises have entered China, and China's private tire enterprises have gradually emerged. Today, China's annual tire production and market sales have jumped to the top in the world.
Although China's tire industry started late, the achievements in recent years of development are also worthy of recognition. The production technology of China's tire enterprises has been greatly improved compared with the past, the production process has been able to reach the world's advanced level, the design of products is constantly innovating, and some progress has been made in the application of new materials. It can be said that China The tire industry is always striving for progress. However, looking at the international development status of the tire industry, both the international and domestic markets are mainly monopolized by several large multinational tire companies. This is not only manifested in the market, but also the advanced production technology and advanced design concepts of tires. In the hands of multinational corporations. Therefore, the development of the international tire market is dominated by these large multinational companies. No company in China's tire industry has entered the ranks of large companies.
China's tire market has broad prospects, and the world's top ten tire companies have all invested and built factories in China. The entry of foreign-funded enterprises is bound to have a great impact on the development of China's tire enterprises. From the perspective of consumers' consumption psychology of tires, although the tires of internationally renowned brands are more expensive, many consumers choose to buy tires of well-known foreign brands for the sake of quality and safety. Although the price of China's tire products is low, but because it does not form a good brand effect in the market, the competition with foreign brands in the market is at a disadvantage. China Tire Network believes that in order to improve its own competitive strength, domestic tires must first improve product quality, improve product production process, optimize product design, actively introduce foreign advanced technology to digest and absorb, and strive to build a tire brand belonging to China. Only when the quality of our own products is improved and the technology is improved can we survive the fierce market competition.
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The four main functions of tires
2018-08-12
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